The OP method

Strategies functional
for the growth of Your salon

who I am

After a bachelor’s degree in Business Administration and a master’s degree in Marketing and Communication, David Apulia has developed comprehensive experience in the cosmetics industry of more than 17 years holding positions as a business consultant of the point of sale, sales manager of well-known companies in the industry, and finally as export area manager for the start-up of an international project for foreign markets (especially Asia – Pacific).

He founded OP|COSMETICS S.r.l. in 2015 and guided it to become an important reality on the Italian scene for the professional cosmetic distribution of important foreign brands and today a producer of some OP-branded brands that are becoming more and more established within the Italian market every day.

what I'm talking about

The book explains in detail how and why hairdressers can satisfy their clients and employees by generating sustainable value, growing their business and nurturing a business that will thrive over time.

The book is designed for clients and is also aimed at professional hair-dressing vendors.

how the OP method was born

A journey that starts from my origins, goes through the call of adventure, my mentor and ends with the achievement of a dream, a vision and finally the actual method.

Addressing the topic of rejection and the trials you will have to overcome, I will guide you step by step to overcome the obstacles that prohibit your small business from becoming big.


Through the practical handbook you will gain important information that will guide you as your business evolves

enjoy your reading!

do you need info? Write to me!


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